Pointless question of the day

Just got on the bus and the shelter features an advert for a movie called Dear John with two youngish actors, Channing Tatum (previously in some insufferably bad movies including the recent GI Joe) and Amanda Seyfried (bane of many real mens lives having brought that Abba musical to the big then tv screen, but made up for it with Jennifer's Body).

The bottom of said poster offered free mobile content in the form of...Channing Tatum's cold wet nipples (there was a picture, sorry)

So my question...why is this ok but likely to imbue shock and horror if it was free content of Amanda Seyfried in the same scenario on said poster?

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